REP Guide to Telegram Stickers
More than $10M in primary market sales. Over $500K in daily trading volume. Collaborations with Pudgy Penguins, BAYC, Azuki, Doodles, and many more.
Today, we’re talking about Telegram Stickers.
We’ve already published an article about Telegram Gifts — if you haven’t checked it out yet, now is the perfect time to do it!
Now, let’s dive into Stickers.
In today’s article, we’ll cover the most important things about Telegram Stickers:
Today, we’re talking about Telegram Stickers.
We’ve already published an article about Telegram Gifts — if you haven’t checked it out yet, now is the perfect time to do it!
Now, let’s dive into Stickers.
In today’s article, we’ll cover the most important things about Telegram Stickers:
- The brief history of Stickers
- The state of the Stickers
- Step-by-step instructions on what to do with the Stickers
- The future of Stickers
Short summary
Top Stickers collections
The brief history of Stickers
The idea behind collectible Telegram stickers first sparked public interest on April 19, 2024, when Pavel Durov, speaking at TOKEN2049, announced that stickers would soon be tokenized inside Telegram. While no exact launch date was shared, one key detail stood out: 95% of sticker revenue would go directly to artists.
That single promise has become the backbone of the current sticker economy. Even without official infrastructure in place, the community began building — and hasn’t stopped since.
The Sticker journey began on December 21, 2024, when the first version of the Sticker Market was launched. The hype was instant. In just the first week, over 135,000 sticker packs were sold.
The Sticker journey began on December 21, 2024, when the first version of the Sticker Market was launched. The hype was instant. In just the first week, over 135,000 sticker packs were sold.
Fast forward to April 8, 2025, the platform was rebranded from Sticker Store to Sticker Pack, marking the next step in product evolution. Just a day later, on April 9, the secondary market for stickers officially opened — but this wasn’t a built-in solution from Sticker Pack itself. Instead, the Sticker Pack team introduced verified links to trusted external marketplaces.
The first verified platforms were PalaceNFT, MRKT, and Harbor Market (formerly known as IGLOO). Before that, the only available marketplace solution was developed by Mr. Freeman, but for various reasons, it is no longer operational.
The first verified platforms were PalaceNFT, MRKT, and Harbor Market (formerly known as IGLOO). Before that, the only available marketplace solution was developed by Mr. Freeman, but for various reasons, it is no longer operational.
On May 14, a historic sale took place — the CNY 2092 #1 sticker pack was sold for 1,500 TON, setting a new price record.
By June 20, the ecosystem hit its all-time high in daily trading volume, reaching $570,000 in a single day.
On June 30, the Sticker Pack began testing an exciting new feature for buying stickers, a raffle-based purchase system. During a launch period, users lock the TON equivalent of a sticker pack’s price anytime before the end of the sale and gain a chance to win the pack in a raffle.
Key rules:
On June 30, the Sticker Pack began testing an exciting new feature for buying stickers, a raffle-based purchase system. During a launch period, users lock the TON equivalent of a sticker pack’s price anytime before the end of the sale and gain a chance to win the pack in a raffle.
Key rules:
- Each account can win only one pack per launch.
- If you don’t win, you get a 100% refund of your locked TON
- Chances of winning depend on several factors, including:
- Sticker ownership
- Age of the Telegram account
- Onchain wallet history
- Subscriptions to social media
- After the launch ends, supply is randomly distributed among participants who locked TON. The system is flexible — in future launches, more personalized criteria can be added, tailored to specific sales.
- On July 15, Tyler Mode: On #1 was sold for 2,500 TON (~$7,465).
- The next day, Tyler Mode: On #2 changed hands for 2,020 TON (~$6,423) — slightly below the previous day’s price, but still a major deal.
- On July 18, a new all-time high was set: Gold Bone #9 sold for 3,000 TON (~$9,647), becoming the most expensive sticker pack at the time of writing.
- Just a day later, on July 19, another Gold Bone pack — #8 — was sold for 2,500 TON (~$8,033), making it one of the top sales ever, although no longer the highest.
Telegram Stickers: where we stand today
Unlike Telegram Gifts, which already feel like a mature and established product, Stickers are still in an early-stage phase. The Stickers market cap is nearly nine times smaller than that of Gifts — and that’s not without reason.
First, Stickers are not an official Telegram product. It remains unclear whether Telegram will eventually support them or if Pavel Durov plans to release his own “official” sticker solution. As a result, the current sticker pack ecosystem risks being overshadowed or rendered obsolete.
Second, everything depends on the community. From secondary marketplaces like PalaceNFT, Harbor, and MRKT, to private holder chats — it’s the users who keep the ecosystem alive. Despite the uncertainty, market participants clearly believe in Stickers. With a market cap of around $14 million at the time of writing, Stickers outperform nearly every token in the TON ecosystem — a strong signal of confidence.
And it’s not just the community getting involved. Some of the biggest Web3 brands have already launched sticker collections on Telegram: Pudgy Penguins, Doodles, Azuki, BabyDoge, Chimpers, Claynosaurz, BAYC, and others. For these projects, Telegram Stickers offer more than just a new revenue stream — they provide a unique way to run marketing campaigns, attract new users, and build visibility on one of the world’s largest messaging platforms.
First, Stickers are not an official Telegram product. It remains unclear whether Telegram will eventually support them or if Pavel Durov plans to release his own “official” sticker solution. As a result, the current sticker pack ecosystem risks being overshadowed or rendered obsolete.
Second, everything depends on the community. From secondary marketplaces like PalaceNFT, Harbor, and MRKT, to private holder chats — it’s the users who keep the ecosystem alive. Despite the uncertainty, market participants clearly believe in Stickers. With a market cap of around $14 million at the time of writing, Stickers outperform nearly every token in the TON ecosystem — a strong signal of confidence.
And it’s not just the community getting involved. Some of the biggest Web3 brands have already launched sticker collections on Telegram: Pudgy Penguins, Doodles, Azuki, BabyDoge, Chimpers, Claynosaurz, BAYC, and others. For these projects, Telegram Stickers offer more than just a new revenue stream — they provide a unique way to run marketing campaigns, attract new users, and build visibility on one of the world’s largest messaging platforms.
So far, every single sticker drop from these major brands has been a success — selling out within minutes and generating not only impressive sales, but also major social buzz.
Beyond the rapid sell-outs, the secondary market has also seen some eye-catching deals. The most expensive sticker trade to date happened on July 18, when a Gold Bone #9 sold for 3,000 TON (~$9,647) on PalaceNFT. Other high-profile sales include Tyler Mode #1 amd Tyler Mode #2: 2,500 and 2,020 TON respectively. Meanwhile, Not Cap sticker packs have consistently attracted attention, with numerous trades exceeding 700 TON.
Some sticker packs have delivered jaw-dropping returns for early buyers. For example, Not Cap packs initially sold for 9 999 stars, roughly $150. On the secondary market, some of those packs later changed hands for 1 000 TON, representing a 1 866% price increase, assuming TON price of $2.8. The most expensive sticker pack ever sold delivered an even more impressive return — a staggering 32x growth compared to its mint price.
Beyond the rapid sell-outs, the secondary market has also seen some eye-catching deals. The most expensive sticker trade to date happened on July 18, when a Gold Bone #9 sold for 3,000 TON (~$9,647) on PalaceNFT. Other high-profile sales include Tyler Mode #1 amd Tyler Mode #2: 2,500 and 2,020 TON respectively. Meanwhile, Not Cap sticker packs have consistently attracted attention, with numerous trades exceeding 700 TON.
Some sticker packs have delivered jaw-dropping returns for early buyers. For example, Not Cap packs initially sold for 9 999 stars, roughly $150. On the secondary market, some of those packs later changed hands for 1 000 TON, representing a 1 866% price increase, assuming TON price of $2.8. The most expensive sticker pack ever sold delivered an even more impressive return — a staggering 32x growth compared to its mint price.
Interestingly, some of the most successful sticker collections weren’t sold at all — they were distributed entirely for free. Among these are Tyler Mode, Gold/Silver Bone, and sticker packs from Notcoin. Despite having no initial price tag, these packs have since become some of the most valuable and sought-after in the entire ecosystem.
Today, Gold Bone and Tyler Mode consistently rank at the top of secondary market charts. Their floor prices are remarkably high — 1,500 TON and 250 TON respectively — showing that perceived value isn’t necessarily tied to how a collection is launched, but rather to its community appeal, rarity, and branding.
It’s also worth noting that, unlike Gifts, Stickers are not yet released onchain. There’s ongoing community discussion about that, which would unlock new liquidity and potentially spark the next wave of sales records. In fact, the Sticker Community recently polled users with the question: "Would you like to mint stickers onchain now, or better to wait for Telegram to start supporting unique stickers made by the community?". The majority voted in favor of minting now. However, since June 15, there have been no official updates on this front. If or when Stickers do go fully onchain, it could become a powerful catalyst for renewed investor interest, higher volumes, and potentially, new record-breaking sales.
To sum up: the interest in Stickers is clearly growing. Whether that momentum can be sustained will depend on one key factor: official recognition from Telegram.
Today, Gold Bone and Tyler Mode consistently rank at the top of secondary market charts. Their floor prices are remarkably high — 1,500 TON and 250 TON respectively — showing that perceived value isn’t necessarily tied to how a collection is launched, but rather to its community appeal, rarity, and branding.
It’s also worth noting that, unlike Gifts, Stickers are not yet released onchain. There’s ongoing community discussion about that, which would unlock new liquidity and potentially spark the next wave of sales records. In fact, the Sticker Community recently polled users with the question: "Would you like to mint stickers onchain now, or better to wait for Telegram to start supporting unique stickers made by the community?". The majority voted in favor of minting now. However, since June 15, there have been no official updates on this front. If or when Stickers do go fully onchain, it could become a powerful catalyst for renewed investor interest, higher volumes, and potentially, new record-breaking sales.
To sum up: the interest in Stickers is clearly growing. Whether that momentum can be sustained will depend on one key factor: official recognition from Telegram.
Getting your first Sticker Pack
two ways to acquire a sticker pack
1. Through the primary sale — i.e., you buy it straight in Sticker Pack TMA whenever there is a new drop.
Benefits: the sticker pack can be bought at the lowest price.
Downsides: need to act fast — the new drop can sell out in minutes, potentially even seconds.
Reminder: On June 30, the Sticker Pack began testing an exciting new feature for buying stickers, a raffle-based purchase system. After the launch ends, supply is randomly distributed among participants who locked TON for a raffle. For this reason, buying a sticker pack may depend on luck.
There’s still an option to buy previously released but unsold sticker packs directly in Sticker Pack — paid in Telegram Stars.
2. Through the secondary market — choose any marketplace and pick any sticker pack on sale.
Benefits: you can buy anytime, no rush or stress.
Downsides: the price is often significantly higher than in the primary sale.
Benefits: the sticker pack can be bought at the lowest price.
Downsides: need to act fast — the new drop can sell out in minutes, potentially even seconds.
Reminder: On June 30, the Sticker Pack began testing an exciting new feature for buying stickers, a raffle-based purchase system. After the launch ends, supply is randomly distributed among participants who locked TON for a raffle. For this reason, buying a sticker pack may depend on luck.
There’s still an option to buy previously released but unsold sticker packs directly in Sticker Pack — paid in Telegram Stars.
2. Through the secondary market — choose any marketplace and pick any sticker pack on sale.
Benefits: you can buy anytime, no rush or stress.
Downsides: the price is often significantly higher than in the primary sale.
Where Stickers are released
All new stickers are launched exclusively through this bot: @sticker_bot.
Unlike Gifts, every sticker drop is announced ahead of time in Telegram’s official channel.
To stay ahead of releases, follow these channels and bots:
Unlike Gifts, every sticker drop is announced ahead of time in Telegram’s official channel.
To stay ahead of releases, follow these channels and bots:
- https://t.me/GiftChanges
- https://t.me/Gift_alerts
- https://t.me/gifts_detector
- https://t.me/auto_gifts
- https://t.me/AutoGiftNews
- https://t.me/LimitedSticker
How to trade stickers on a secondary market
Once you're past the primary drop, you can still buy, sell, or trade stickers on the secondary market using the TON blockchain.
Choose a marketplace.
Here are the most popular platforms, ranked by trading volume:
You can use Telegram’s native wallet (buy $TON with a bank card or Apple Pay), or connect third-party wallets like Tonkeeper, MyTonWallet, Tonhub, and others.
Choose a marketplace.
Here are the most popular platforms, ranked by trading volume:
- PalaceNFT
- MRKT
- Harbor
You can use Telegram’s native wallet (buy $TON with a bank card or Apple Pay), or connect third-party wallets like Tonkeeper, MyTonWallet, Tonhub, and others.
Are stickers the next growth catalyst for TON?
With over $10 million in primary sales and the $14,000,000 market cap, Telegram Stickers have rapidly evolved from an experimental idea into a powerful product that has attracted significant liquidity to the TON blockchain.
While the Sticker Pack is still early in its development, it has already captured significant attention from both the community and major Web3 brands. Projects like Pudgy Penguins, BAYC, Azuki, and Doodles have successfully used Sticker drops to engage with Telegram’s massive user base, boost brand visibility, and tap into new revenue streams — all while driving real on-chain activity.
Stickers are helping TON in several key ways:
In short, Stickers aren’t just a fun collectible — they may be TON’s most important growth engine to date.
While the Sticker Pack is still early in its development, it has already captured significant attention from both the community and major Web3 brands. Projects like Pudgy Penguins, BAYC, Azuki, and Doodles have successfully used Sticker drops to engage with Telegram’s massive user base, boost brand visibility, and tap into new revenue streams — all while driving real on-chain activity.
Stickers are helping TON in several key ways:
- User Onboarding: Sticker drops bring new users into the Telegram and TON ecosystem, often introducing them to wallets, tokens, and on-chain interactions for the first time.
- Token Velocity: Every primary sale uses Stars, and secondary sales use $TON, creating consistent transactional demand across both assets.
- Community Infrastructure: The rise of marketplaces like PalaceNFT and tools like Sticker Bot shows that an organic, user-driven economy is forming.
- Brand Legitimacy: High-profile collaborations validate the Sticker Pack and position TON as a cultural hub for digital collectibles.
In short, Stickers aren’t just a fun collectible — they may be TON’s most important growth engine to date.
Would you like to learn more?
Some resources that can help you understand gifts and NFTs on TON.
Dune Dashboard:
Official Sticker Pack’s X:
Telegram groups and channels:
And of course - join REP:
Official Sticker Pack’s X:
Telegram groups and channels:
- https://t.me/sticker_community
- https://stickers.tools/
- https://t.me/GiftChanges
- https://t.me/Gift_alerts
- https://t.me/gifts_detector
- https://t.me/auto_gifts
- https://t.me/AutoGiftNews
- https://t.me/LimitedSticker
And of course - join REP:
- REP in Telegram
- REP App